Nikita Soni, Co-owner · Growth Strategist and Digital Marketer

Team · Co-owner

Nikita Soni

Co-owner · Growth Strategist and Digital Marketer

Builds systems where content drives reach, trust and conversion: content strategy, Instagram growth, Meta ads and SEO, plus project management for client delivery.

Mumbai, Maharashtra, India

600K+Followers grown across accounts
30+Content strategies built
200+SEO blogs written
200+Qualified leads in 30 days from Meta ads

About

About Nikita Soni

Nikita started as a content writer and memer in college and grew into social media, SEO and growth strategy. Today that work spans brand building, content marketing and digital growth, and Nikita co-runs Young Web Solutions as agency partner and project manager, delivering websites and marketing for clients across the US, UK and Europe. The focus is the point where content, growth and execution meet, so ideas get shipped instead of staying ideas.

Experience

Career timeline

  1. 2024to Present

    Co-owner, Agency Partner and Project Manager

    Young Web Solutions

    • Leads end-to-end delivery of websites and marketing projects, running several client projects at once.
    • Runs social media marketing for international clients across the US, UK, Europe and global markets.
    • Owns the full lifecycle, from requirement gathering to final delivery.
    • Coordinates the design, development and marketing teams.
    • Keeps timelines, quality control and client satisfaction on track at scale.
    • Contributes to website structure, user flow and conversion thinking.
  2. Sep 2023to Jan 2026

    Digital Marketing Executive

    Webinsight · Hybrid, Mumbai

    • Managed social media for e-commerce and service businesses.
    • Assisted on WhatsApp marketing campaigns.
    • Managed SEO content strategy and Google Business Profile optimisation.
    • Improved local search visibility and organic traffic.
    • Supported multichannel campaigns and analytics tracking.
  3. May 2023to Present

    Host

    Filmy Buzz Media · Remote

    • Hosts audience-facing entertainment content.
    • Brings presentation, communication and media trend awareness to the role.
  4. Aug 2022to May 2023

    Student Representative

    St. Gonsalo Garcia College of Arts and Commerce · Vasai, Maharashtra

    • Selected as a student representative for the college Internal Committee.
    • Took part in committee work requiring collaboration and crisis management.
  5. May 2022to Jul 2022

    Fundraising Intern

    Muskurahat Foundation · Hybrid, Mumbai

    • Supported fundraising through communication and outreach.
    • Completed the internship and the foundation's crowdfunding course.
  6. Jul 2021to Present

    Podcast Host

    Media Talks · Filmy Buzz Media

    • Hosts a podcast on cinema, storytelling and media.
    • Uses storytelling and oral communication in audience-facing formats.
  7. 2020to Present

    Growth Strategist and Digital Marketer

    Freelance

    • Built and ran 30+ content strategies for entertainment, wellness and e-commerce brands.
    • Scaled several Instagram accounts from zero to more than 200K followers through content-led growth.
    • Grew one account from 100 to 3,000 followers in 20 days, organically.
    • Generated 200+ qualified leads within 30 days through Meta ad campaigns.
    • Wrote and published 200+ SEO blogs, written for both ranking and readability.
    • Developed brand voice, content direction and storytelling frameworks.

Focus areas

What Nikita does

Growth and content strategyReach, trust and conversion

Content strategies, brand positioning and storytelling frameworks for entertainment, wellness and e-commerce brands.

Social media and Instagram growthContent-led growth · Marketing work ↗

Accounts grown from zero to 200K+ followers, and 600K+ followers across the accounts below.

Meta ads, SEO and deliveryPerformance and project management

Meta ad campaigns, SEO blogs and Google Business, plus managing client projects from brief to delivery.

Skills

What Nikita Soni works with

Strategy

  • Content strategy
  • Brand positioning
  • Growth planning

Execution

  • Copywriting
  • Blogging
  • Social media management

Performance

  • Meta ads
  • SEO
  • Analytics
  • Google Business

Project

  • Client management
  • Project coordination
  • Delivery

Tools

  • Monday
  • Google Sheets
  • Microsoft
  • Notion
  • Canva
  • InShot
  • Meta Business Suite
  • Google Analytics
  • Quillbot
  • Grammarly

AI tools

  • ChatGPT
  • Gemini
  • Grok
  • DeepSeek

Certifications

Certifications

  • Google Analytics CertificationGoogle · 2026
  • AI-Powered Performance AdsGoogle · 2026
  • Google My BusinessGoogle · 2024
  • AI Fluency for Small BusinessesAnthropic · 2026
  • AI Fluency Framework and FoundationsAnthropic · 2026
  • Claude 101Anthropic · 2026
  • Canva EssentialsCanva · 2026
  • WhatsApp API ExpertWati · 2024

Education

Education

  • Bachelor of Commerce (B.Com)University of Mumbai · 2020 – 2023 · Grade 7.97
  • DLLE
  • NSS
  • Cultural Department
  • Internal Committee
  • College Development Committee
  • Magazine Department
  • Mind Café (mental health)
  • Public Speaking and Debating Society
  • Sports Department
  • History Department

Achievements

Achievements

  • 600K+ followers grownInstagram

    Combined followers across the entertainment, music and brand accounts Nikita has grown and managed.

  • 100 to 3,000 followers in 20 daysOrganic growth

    Grew a new account thirtyfold in under three weeks without ads.

  • Bhavsmruti Distinguished Scholar's AwardFeb 2023 · Padmashree Bhausaheb Vartak College

    Intercollegiate award for all-round performance in academics and co-curricular activities.

  • Published poetJul 2022 · Setu International Magazine

    Selected among 50 young voices from across India for a special collegiate literary publication.

Languages

Languages

  • English · Fluent
  • Hindi · Native
  • Marathi · Professional
  • Marwadi (Rajasthani)

Social media

Accounts Nikita has worked on

Entertainment pages, wellness practices, e-commerce and industrial brands. Follower counts are as captured from each profile.

Also on the teamRoi
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Contact

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